Data collected by Traackr indicates that dermatologists are among the top content creators for major skincare brands such as CeraVe, La-Roche Posay, and Olay.
In 2023, CeraVe ranked second in terms of Brand Vitality Score (VIT), Traackr’s own metric that measures a brand’s impact on social media, its reach, and trust. Three out of the top five brand creators are dermatologists, just like in the case of La-Roche Posay. As a result, La-Roche Posay became the seventh largest skincare brand according to VIT last year.
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“TikTok is a place where dermatologists can effectively educate through more entertaining formats – sometimes answering questions that the audience doesn’t even know they have,” said Holly Jackson, Global Director of Professional Services, Influencer Strategy, and Measurement at Traackr. “There is still a significant opportunity for dermatologists to expand their skincare content to include makeup and hair care products.”
Jenny Liu, who was the sixth fastest-growing dermatologist in terms of VIT in 2023, ranked fourth among the most influential influencers for the brand Olay and tenth in terms of VIT earnings for CeraVe. Olay was the most popular skincare brand according to VIT that year.
Andrea Suarez ranked as the third most influential influencer for the brand Neutrogena in terms of skincare content in 2023. So far in 2024, Shereene Idriss, the founder of the skincare brand Dr. Idriss Skincare, has achieved a higher VIT through skincare-related content than any other dermatologist.
Below is a list of the top 10 dermatologists who saw the highest growth in VIT for skincare brands in 2023:
1. Heather Kornmehl – VIT: 14,081, VIT growth: +19,971%
2. Noman M. – VIT: 25,340, VIT growth: +901%
3. Raquel Mitre – VIT: 43,381, VIT growth: +653%
4. Shereene Idriss – VIT: 32,607, VIT growth: +505%
5. Amy Michaels Koberling – VIT: 12,793, VIT growth: +371%
6. Jenny Liu – VIT: 50,572, VIT growth: +316%
7. Suchismita Tia Paul – VIT: 17,207, VIT growth: +308%
8. Marina Conese – VIT: 15,433, VIT growth: +211%
9. Joyce Park – VIT: 20,019, VIT growth: +196%
10. Andrea Suarez – VIT: 28,922, VIT growth: +193%
The increasing influence of dermatologists on skincare brands in social media clearly indicates their growing popularity and trust in the industry. Their specialized knowledge and ability to provide valuable information and advice are attracting more and more consumer attention. Regardless of the brand, dermatologists play a key role in creating content on social media, shaping public awareness about skincare.
FAQs:
1. Who are the top content creators for skincare brands?
Data collected by Traackr indicates that dermatologists are among the top content creators for major skincare brands such as CeraVe, La-Roche Posay, and Olay.
2. What is the second position achieved by CeraVe in 2023?
In 2023, CeraVe ranked second in terms of Brand Vitality Score (VIT), Traackr’s own metric that measures a brand’s impact on social media, its reach, and trust.
3. What are the recommended articles for dermatologists?
The recommended articles for dermatologists include “TikTok is a place where dermatologists can effectively educate through more entertaining formats – sometimes answering questions that the audience doesn’t even know they have,” said Holly Jackson, Global Director of Professional Services, Influencer Strategy, and Measurement at Traackr.
4. Which brand was the most popular among skincare products according to VIT?
Olay was the most popular skincare brand according to VIT in that particular year.
5. Which dermatologists saw the highest growth in VIT for skincare brands in 2023?
The dermatologists who saw the highest growth in VIT for skincare brands in 2023 were:
– Heather Kornmehl
– Noman M.
– Raquel Mitre
– Shereene Idriss
– Amy Michaels Koberling
– Jenny Liu
– Suchismita Tia Paul
– Marina Conese
– Joyce Park
– Andrea Suarez
6. What does the increasing influence of dermatologists on skincare brands in social media indicate?
The increasing influence of dermatologists on skincare brands in social media clearly indicates their growing popularity and trust in the industry. Their specialized knowledge and ability to provide valuable information and advice are attracting more and more consumer attention.
Definitions:
– Dermatologists – specialists who diagnose and treat skin diseases.
– Brand Vitality Score (VIT) – Traackr’s own metric that measures a brand’s impact on social media, its reach, and trust.
– Content – information and materials created and shared by creators on various platforms.
– Content creation – the act of creating and sharing content by creators on social media.
– Social awareness – the perception and knowledge of society regarding a specific issue.
Suggested related links:
– CeraVe
– La-Roche Posay
– Olay
– Traackr
The source of the article is from the blog macholevante.com