Adwanted UK has become a revolutionary player in the out-of-home (OOH) industry, offering three essential services that have completely changed the way accountability, standardization, and audience data are delivered.
Playout, the latest innovation by Outsmart, acts as a centralized and standardized system for reporting playout data across all outdoor media owners in the UK. This state-of-the-art system has brought efficiency and transparency to the industry, ensuring that advertisers and media owners have access to accurate and reliable data.
In collaboration with the Institute of Practitioners in Advertising Out of Home (IPAO), Adwanted UK has also introduced SPACE, an industry-wide comprehensive inventory database. This groundbreaking initiative has enabled advertisers and media planners to gain a complete overview of available advertising spaces, streamlining the planning and buying process.
Another game-changer introduced by Adwanted UK is the RouteAPI. This innovative Software-as-a-Service (SaaS) solution efficiently delivers audience data to clients’ systems. With the RouteAPI, OOH advertisers can now access up-to-date, reliable audience insights swiftly and effortlessly, enabling them to make data-driven decisions and optimize their campaigns.
To learn more about these pioneering services, including SPACE, J-ET, Audiotrack, and our cutting-edge data engines, please don’t hesitate to reach out to us. Our team is ready to provide you with the tools and insights you need to take your OOH advertising efforts to the next level. Embrace the future of the industry with Adwanted UK.
The source of the article is from the blog elblog.pl