Foldable Phones: Will They Go Mainstream or Remain a Niche?

Despite their potential, foldable phones have struggled to gain popularity among mainstream consumers. Currently, they account for just over 1 percent of all smartphones sold globally. Samsung, however, remains committed to the product and has heavily invested in marketing this year. Other major smartphone makers like Motorola, Huawei, and its spin-off Honor are also betting on foldable phones to revive the market. Industry experts predict that foldable devices could surpass a third of all smartphones priced over $600 by 2027.

Market data reveals that while foldable phones have gained some traction, they are still far from being mainstream. It is projected that only about 16 million foldable phones will be sold this year. Consumers are hesitant to adopt foldable phones due to concerns about their high price, durability, and utility.

Although foldable phones are gaining popularity in certain markets, such as the US and China, convincing consumers to invest in them remains a challenge. Many people are still uncertain about the durability of flexible screens and mechanical hinges. Return rates for foldable phones are significantly higher than those of traditional smartphones, which deters repeat purchases. However, Chinese manufacturers like Honor and Huawei have seen success in their home market, with foldable phone sales doubling in the third quarter of 2023 compared to the same period last year.

Currently, Samsung dominates the global foldable market with a 73 percent share. Foldable phones are seen as the primary driver of excitement and innovation in the smartphone industry. As the market continues to evolve, it remains to be seen whether these devices will eventually go mainstream or continue to cater to a niche audience.

Frequently Asked Questions

What are foldable phones?

Foldable phones are smartphones that feature flexible displays, allowing the device to be folded or unfolded, offering a larger screen size when needed.