The e.l.f. Beauty app, created in collaboration with Obsess, the winner of the RTIH Innovation Awards 2023, provides users with a unique virtual shopping experience. Ekta Chopra, Chief Digital Officer of e.l.f. Beauty, describes it as a revolutionary beauty experience that allows users to relax, unwind, and be themselves. The new e.l.f. Beauty app is another step in the brand’s digitalization, which aims to continuously strive for innovation and new technologies.
The app invites users to explore three environments – Camo Cove, Big Mood, and Halo Glow – related to each of the brand’s products available for purchase in the app. All products and scenes in the app are modeled in 3D and rendered on a 4K display with both eyes of the device.
Neha Singh, CEO, and founder of Obsess, emphasizes that emotional connection with the brand plays a significant role in consumer decision-making. The e.l.f. Beauty app for Apple Vision Pro allows users to deepen their relationship with the brand through interactive exploration and games. This new way of engaging users paves the way for a new era of spatial shopping and beauty storytelling.
To celebrate the launch of this new app, e.l.f. Beauty is hosting a competition where participants can win an Apple Vision Pro. More details on how to participate can be found on the brand’s official social media channels.
Obsess was honored with the Virtual Store of the Year award at the RTIH Innovation Awards 2023 for its collaboration with American Girl. The awards ceremony took place at the Barbican Centre in London, where the full list of winners was presented.
The e.l.f. Beauty app offers users a unique virtual shopping experience, allowing for a deeper engagement with the brand. The pursuit of innovation and new technologies is the foundation for the development of this app, opening up new possibilities for future online shopping.
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The source of the article is from the blog oinegro.com.br