According to the latest data from Counterpoint Research, Apple’s iPhone 15 Pro Max was the best-selling smartphone model in China in October 2023. This surprised industry experts, who expected the Huawei Mate 60 Pro to maintain the top position, considering the impressive growth of the company in October. The iPhone 15 Pro Max captured a 5% market share in China, surpassing Huawei’s flagship model, which held a 4% market share. It’s worth noting that the iPhone 15 Pro also held a 4% market share, placing it in third position. This indicates that Apple’s latest “Pro” models continue to enjoy strong demand in the Chinese market.
Customers were particularly drawn to the iPhone 15 Pro Max due to its exclusive upgrade to the 5x tetraprism telephoto camera, titanium frame, and improved storage and RAM. Despite fierce competition from Huawei, which annually delivers millions of iPhones, the Mate 60 Pro held its ground against the iPhone 15 Pro Max. However, the larger iPhone 15 Plus did not make it to the top five most popular models. Surprisingly, the regular iPhone 15 claimed the fifth spot, trailing behind Huawei’s influential sub-brand, Honor X50. This suggests that Huawei still has a lot of catching up to do before it can pose a significant threat to its competitors.
Apple’s financial results for the fourth quarter of 2023 already indicated strong demand in China, reassuring shareholders about the company’s performance in this market. The latest rankings confirm Apple’s claims and further solidify its position in the Chinese market. However, Huawei should not be underestimated, as the company plans to ship around 100 million units in 2024 and is preparing for the launch of its flagship P70 family. Huawei’s rapid development may pose a challenge to the upcoming release of Apple’s iPhone 16.
In summary, while Huawei has certainly made a comeback, it seems that Apple’s dominance in the Chinese smartphone market remains unshaken. In the ongoing battle for market share, both companies will have to innovate and offer attractive features to maintain their competitive edge.
Frequently Asked Questions (FAQ):
Q: Which iPhone model surpassed the Huawei Mate 60 Pro in the Chinese market?
A: The iPhone 15 Pro Max claimed the first place, surpassing the Huawei Mate 60 Pro.
Q: Why were customers so interested in the iPhone 15 Pro Max?
A: Customers were drawn to the exclusive upgrade of the 5x tetraprism telephoto camera, titanium frame, and improved storage and RAM in the iPhone 15 Pro Max.
Q: Does Huawei still pose a significant threat to its competitors?
A: Despite Huawei’s strong growth, their latest model, the Mate 60 Pro, did not dethrone the iPhone 15 Pro Max, suggesting that Huawei still has a lot of catching up to do.
Definitions:
– iPhone 15 Pro Max: The best-selling smartphone model by Apple in China in October 2023.
– Huawei Mate 60 Pro: The flagship smartphone model by Huawei.
– Market share: The percentage of a specific smartphone model’s sales in the market.
– Tetraprism: Telephoto camera technology that optimizes photo quality.
– RAM: Random access memory, responsible for storing temporary data, which affects device performance.
Source: Counterpoint Research
The source of the article is from the blog enp.gr